TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales

DV: Sales in EUR (1) OLS Descriptive Estimates (2) Disaster IV, Second Stage (3) World Cup IV, Second Stage (4) U.S. Election IV, Second Stage (5) OLS with Daylight Proxy Number of TV Viewers in M. -2.834 (2.367) -269.064 (112.268) -28.590 (13.667) -457.302 (119.488) -8.571 (2.422) eBay Advertising in kEUR -0.110 (0.015) -0.080 (0.024) -0.107 (0.016) -0.059 (0.020) -0.108 (0.016) Bank Balance in mEUR 37.913 (11.349) 30.760 (15.254) 37.221 (11.395) 25.702 (11.720) 37.373 (11.326) Temperature in deg. C -17.478 (2.046) -70.186 (22.416) -22.577 (3.288) -107.454 (23.803) -18.331 (2.055) Precipitation (e.g., rain) in mm 6.246 (1.920) 23.344 (7.668) 7.901 (2.092) 35.432 (7.919) 7.055 (1.918) Public Holiday (0/1) -537.864 (39.302) -143.065 (184.232) -499.669 (44.853) 136.077 (181.205) -519.017 (39.674) Time 0.146 (0.002) 0.133 (0.006) 0.145 (0.002) 0.125 (0.006) 0.145 (0.002) Monday (0/1) 299.274 (32.823) -740.553 (441.148) 198.677 (63.652) -1475.762 (467.549) 258.459 (32.532) Tuesday (0/1) 194.034 (29.134) -873.619 (451.909) 90.745 (61.150) -1628.501 (479.845) 152.666 (29.150) Wednesday (0/1) 209.143 (30.731) -927.097 (479.748) 99.218 (65.925) -1730.474 (508.598) 164.463 (30.730) Thursday (0/1) 124.573 (28.155) -1016.264 (483.012) 14.204 (65.403) -1822.891 (512.493) 79.622 (28.341) Friday (0/1) 52.719 (27.053) -956.149 (427.376) -44.883 (58.364) -1669.469 (453.485) 12.308 (27.303) Saturday (0/1) -108.281 (24.330) -901.372 (337.466) -185.008 (47.425) -1462.126 (356.974) -142.252 (24.554) Sunday (0/1) (omitted) (omitted) (omitted) (omitted) (omitted) 00:00-01:59 (0/1) -483.870 (71.612) -7809.400 (3089.834) -1192.571 (377.005) -12988.909 (3288.180) -789.448 (78.200) 02:00-03:59 (0/1) -555.157 (88.842) -9925.898 (3952.030) -1461.720 (482.027) -16551.470 (4205.628) -944.876 (97.155) 04:00-05:59 (0/1) -723.309 (91.905) -10469.683 (4110.442) -1666.212 (501.087) -17360.847 (4374.700) -1128.594 (100.261) 06:00-07:59 (0/1) -655.753 (89.910) -10168.453 (4012.009) -1576.050 (488.849) -16894.397 (4269.884) -1046.038 (98.245) 08:00-09:59 (0/1) -146.821 (83.781) -8755.970 (3630.977) -979.705 (443.053) -14843.060 (3864.065) -499.629 (91.652) 10:00-11:59 (0/1) 353.917 (77.576) -7386.645 (3264.889) -394.936 (400.172) -12859.600 (3473.689) 35.348 (84.803) 12:00-13:59 (0/1) 433.886 (64.386) -5434.095 (2474.026) -133.806 (304.681) -9583.045 (2633.367) 186.002 (69.420)